WebWorkers Notebook, blog feed for CCB Creative

CCB Creative

1. Metrics speak louder than tweets and status updates
   A preamble to all social networking efforts, and all other web strategies, too Not enough emphasis can be given to the importance of measuring your engagement with social media to your bottom line. It is the only way to keep your online networking efforts alive, and give you tangible evidence of the value of social [...]
2. How much of a pain has social media been for your organization?
   A look at how arts organizations are embracing social media and making it work for them, and making it fun, too. In reading the report, Arts Organizations and Digital Technologies (by Kristin Thomson, Kristen Purcell, Lee Rainie, Pew Internet and American Life Project), a recurring issue arises for commercial businesses and public/private organizations alike — social [...]
3. Social media – your audience
   When using social media, think about your audience. What would you say to them if they asked a question like, “How will your product or service make my life better, easier?” What would you say if they asked, “What got you interested in this business?” When communicating with your audience on social networks ask: What [...]
4. Make the plan, chart the course
   Once upon time, as they say, there was a new, great frontier called the internet. Many individuals, entrepreneurs, business owners, and global corporations jumped in. It was fight or flea, chart the course, and somehow lead the way. At times the internet wasn’t pretty, lots of inflexible layouts difficult to edit, layouts trying not to look [...]
5. Content matters
   We naturally gravitate to good photographs, paintings, illustrations, appealing fonts, graphics, and headlines. We notice the light, color, texture, movement, visual message. All this captured in an instant. For this reason infographics are some of the most popular images on the web. Images and graphics provide a fast overview about a particular topic. Once the [...]